Philips Shavers

The Background

Brandishing the slogan, “Sense and Simplicity”, Philips is a brand that embodies style and function in all that it produces. Philips’ global footprint is built on its success in the healthcare, lighting and consumer lifestyle sectors. The extensive range of shavers currently produced by Philips bears testimony to this global reach and further confirms Philips’ position as number one in electric shavers and male grooming in the world.

The Philips range of electric shavers can be roughly divided into four different categories, each offering its own unique set of benefits and functionalities. The PowerTouch range is very extensive and offers quite a variety in price so it is important to do your research before committing to anything. The common features found across all shavers within the PowerTouch range are firstly that all shavers are for dry use only; each shaver head is designed to be flexible so that it can respond to the contours and grooves on your face without tugging; and the rotary, lift and cut blades will lift each hair ensuring that no hair is left behind.

Aside from these common features, the shavers in the PowerTouch range vary considerably in that some are more advanced and feature-rich than others, but this of course will come with a larger price tag. PowerTouch shavers in the middle price category offer cordless shaving options and more advanced blades, while the top-end shavers come with cleaning stations, pivoting heads and blades that are more intuitive and responsive to the individual user’s needs.

Philips Nivea For Men Collaboration

The Nivea for Men range of shavers is a unique and innovative answer to an all-round shaving experience. By combining forces and identifying a niche in the market, Nivea and Philips have united their ideas and products to produce the Nivea for Men shaver. Although there are two shavers in this range, both are essentially the same in design and function, but differ in that one comes with a beard trimmer and other does not. The idea behind this shaver is that the Nivea conditioning gel is dispensed through the shaver, as you move it around your face.

This in turn performs the dual function of conditioning your face as you shave, leaving your skin soft and smooth. This shaver can be used in the shower, in fact users are encouraged to use it in the shower as the hot water opens the pores thus maximizing the effect of the conditioner. Unsurprisingly, the Nivea for Men shaver is hugely successful as its unique selling point inadvertently satisfied a need within the market.

The Aquatouch Range

As the name would suggest, the Philips AquaTouch range of shavers are designed for both wet and dry use. The AquaTouch range is Philips’ answer to the common belief that a wet shave produces better results than a dry shave which is why all of the shavers in this range are 100% waterproof and are geared toward skin protection. It goes without saying that the AquaTouch shavers are all equipped with a dual blade system to give you a closer shave.

But the pièce de résistance is the SensoTouch range of shavers which has all the functionality of its predecessors and so much more. Offering users the “ultimate” shaving experience, the SensoTouch shavers are elegantly styled and designed without being arrogant. The GyroFlex 2D/3D system, a term coined by Philips used to refer to the shaver’s pivoting head, allows the shaver to effortlessly glide across the clefts and ridges of your face. Philips have guaranteed smoothness and comfort by adding the SkinGlide system to the shaving surface which will ultimately prevent any unwanted friction. As is the case with the other Philips shaver ranges, the shavers in the SensoTouch range vary in price, features and functionality. For example, a top of the range SensoTouch shaver comes with a cleaning system, superior blades and a more flexible head while the bottom of the range SensoTouch has fewer of these added features.

The continuous evolution of their shaver ranges demonstrates Philips’ pioneering role in men’s grooming and their refusal not to take second place.